Corporate Brand Sports 

IMG, NCAA launches anti-counterfeiting preparations

Reading Time: < 1 minute Post Views: 2,794 IMG College Licensing partnered up with the NCAA to make anti-counterfeiting preparations for the NCAA Men’s and Women’s Final Four games, as per a report in the Global Licensing. “Our goal is to protect the brand integrity of the NCAA and our partner colleges and universities, as well as to protect fans from purchasing unlicensed counterfeit merchandise that often is of inferior quality,” said Cory Moss, senior vice president and managing director, IMG College Licensing. IMG College Licensing is the exclusive trademark agent for the for Kansas,…

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Sports Sports Licensing 

College Football 150th Anniversary to partner with IMG College Licensing

Reading Time: 2 minutes Post Views: 2,332 In another step of preparation for the celebration, College Football 150th Anniversary, a non-profit formed to celebrate 150 seasons of collegiate football, has announced a partnership with IMG College Licensing to serve as the exclusive product licensing agent for all celebration-related items. According to the agreement, IMG will work across a variety of consumer product categories to highlight the history and traditions of the sport. Additionally, the licensing company will also be highlighting its contributions to American society and culture over 150 years. “This is yet another…

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