Gaspard and Lisa to collaborate with Hello Kitty in Asian market
Reading Time: 3 minutes Post Views: 9,596 Sony Creative Products (SCP), which manages worldwide licensing for the hit French children’s book series and animated cartoon Gaspard and Lisa, has announced a licensing and merchandising collaboration with Sanrio’s Hello Kitty. The agreement will initially target the Asian market. The opportunity to collaborate came almost after 11 years. Here’s how the collaboration will work: The creators of Gaspard et Lisa, Anne Gutman and Georg Hallensblen, and Sanrio’s Hello Kitty designer, Yuko Yamaguchi, between them created seven oil paintings showing a visit by Hello Kitty to Gaspard…
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