Toys & Games 

ChuChu TV, Skoolbo launch ‘ChuChu School Kindergarten’ app

ChuChu TV, one of the world’s most popular YouTube channel for kids announced the launch of its new app, ChuChu School Kindergarten. With over 20 billion views and over 32 million subscribers, ChuChu TV’s channels garner around 20 million views and add close to 50,000 subscribers a day. The ChuChu School Apps will offer curriculum-based learning modules from pre-school to Grade 2 and the first app off the block is created for kindergarten.  The ChuChu School Kindergarten App offers over 500 books, songs, and lessons which covers reading, numbers, basic…

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Merchandise Licensing 

Australian firm ‘Moose Toys’ to roll-out ChuChu TV merchandise

ChuChu TV became the first Indian YouTube IP to sign a global merchandise deal that will take its characters across global markets, according to an Economic Times report. India’s home-grown content creator brand is seeking at licensing and merchandising options to be the major growth driver for the company. ChuChu TV inks licensing deal with one of the world’s largest toy manufacturers, Australian firm Moose Toys. As per the association, the companies will roll-out ChuChu TV toys across activity and learning, figures, dolls and plush in key markets such as…

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Brand Licensing Merchandise Licensing 

Once retail opens, licensing growth in India will explode: Dream Theatre’s CEO Jiggy George

With the advancement of technology, more and more people are becoming brand conscious. How you feel when you spot a cute gullibly red angry bird or one of your favourite characters from ‘The Inside Out’ on t-shirts or bags? Obviously! They look adorable. With more and more brands adopting licensing and merchandising, the space is growing at 10-12 percent. Jiggy George, founder and CEO, Dream Theatre, tells exclusively to Moneycontrol that the licensing in India to become a booming business with the increase in retail segment. According to the Global…

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#LCExcl Interview Character & Entertainment Character Licensing Entertainment Licensing People 

Interview: YouTube Pre-school Sensation ChuChu TV’s CEO & Creative Director, Vinoth Chandar

ChuChu TV is the third most subscribed YouTube Channel in the country with 7.13 billion views. Many may not know what is ChuChu TV? It is the country’s most watched children’s rhymes channel. With the motto of ‘spreading goodness among children’, ChuChu TV has become the ‘to-go’ place for kids and their parents to educate and entertain them. The century old nursery rhymes have been given a positive twist thereby inculcating the good thoughts and habits among kids. With its vibrant touch and jazzy beats, they have been the daily…

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Entertainment Licensing 

YouTube Kids launched in India

YouTube announced the launch of YouTube Kids in India, an app designed keeping children and parents in mind. The free app makes exploring videos easier for kids, and is available on Google Play and Apple App store in India starting today, the company said. YouTube Kids app has ‘larger images’ and ‘bold icons’ which makes it easier for ‘little thumbs’ to navigate through the content; along with voice search functionality. Kids can now browse channels and playlists in four categories- Music, Shows, Learning and Explore. “YouTube Kids comes to India…

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