Sanrio introduces new character ‘Aggretsuko’

Sanrio has introduced a character which is not all so good and cuddly like Hellokitty but is disgruntled, and Sanrio has already started its licensing and merchandising program Sanrio has hit the target market as adult base with the introduction of the new character Aggretsuko. She is cute, angry and a single scorpion woman who loves heavy metal. She is Aggretsuko, who is grown up adult and goes to work at a trading company who wakes up every morning and embarks on a hellish commute to her generic, soul-sucking high-rise…

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