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HomeCorporate BrandBrand LicensingZolan Kids is 40 years old; plans social licensing campaign

Zolan Kids is 40 years old; plans social licensing campaign

Zolan kids will be 40 years old this year. This classic American brand first appeared in 1977 at the South Bend Collectibles show becoming one of the most important children’s art brands in collectibles.

With a 40-year licensing history, Zolan now celebrates an Artist’s legacy for its contribution to capturing the spirit and soul of early childhood.  In transferring these feelings and memories, the company remembers the serendipity of this age and the reason this Brand is considered a nostalgic heritage brand.

Zolan’s ‘Heartland America’ painting was chosen to represent the 40 years in licensing symbolizing the idea that children become young adults and that these feelings of love, wonder and innocence felt as children are embedded into our memories.

Most of all ‘Heartland America’ embodies the Brand’s stability, captures Zolan’s deep spirituality and represent the love for his Mid-western roots.

To mark the anniversary of this brand in 2017, the Zolan Agency is expanding Zolan’s co brand partnerships with America’s iconic brands together with the Social Licensing for kids, the heart of Zolan’s core belief.

With the support of Dr. Luisella Magnani, the atmospheres of Zolan were created in some of the hospital rooms at the Varese Pediatric hospital in Italy positively influencing the palliative care of children in pain.  The newest project expands to the Pediatric Intensive care unit in Padua, Italy.

With the success of these hospital projects, the Zolan Company hopes to open doors to other social licensing projects and as well contributes through Social fundraising with a new initiative called FashionZ, a programme to be launched in 2017.

Other plans are being formed for a new campaign in 2018, Go Zolan America sharing the artwork of Zolan in a traveling Museum throughout the USA

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