Tuesday, April 16, 2024
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HomeCorporate BrandBrand LicensingZEE sells Ten Sports to Sony Pictures for $385 million

ZEE sells Ten Sports to Sony Pictures for $385 million

Sony Pictures Networks India (SPN) and Zee Entertainment Enterprises (ZEE) have entered into definitive agreements to acquire TEN Sports Network and its subsidiaries for $385 million. 

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The acquisition will add five sports channels, TEN 1, TEN 1 HD, TEN 2, TEN 3, TEN Golf HD to SPN’s existing portfolio of channels.

The deal also include TEN Cricket and TEN Sports that operate in several countries including the Indian sub-continent, Maldives, Singapore, Hong Kong, Middle East, Caribbean.

TEN Sports holds broadcast rights to major cricket boards (South Africa, Pakistan, Sri Lanka, West Indies and Zimbabwe).

“The acquisition of TEN Sports Network will strengthen SPN’s offering for viewers of cricket, football and fight sports, complementing our existing portfolio of international and domestic sporting properties. It also aptly demonstrates SPN’s commitment to providing a broad range of sporting entertainment to fans across India and the sub-continent,” said NP Singh, CEO of Sony Pictures Networks.

Andy Kaplan, President, Worldwide Networks, Sony Pictures Television: “India has been a strong driver of Sony Pictures’ growing networks business for two decades, and sports continue to play a significant role in that growth. The acquisition of TEN Sports, following the launch of SONY ESPN channels, will mean that our Indian networks would reach over 800 million viewers and broadcast many of the most popular and prestigious sporting events in the world.”

Punit Goenka, Managing Director, ZEE commented, “This is a landmark deal for ZEE and a step towards a strategic portfolio shuffle as we grow our general entertainment business both in the domestic and overseas markets. While we have grown our sports business over the last 10 years through acquisition of content at competitive prices, our focus now is on transforming ourselves into an all-round media and content company, comprising of five verticals, viz. broadcast, digital, films, live events and international business; and we continue to move rapidly towards our set business goals. While I have always been proud of our sports business, I strongly believe that Sony will add more value to it by taking it to even greater heights…”

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