Yash Raj Films has partnered with Google Allo, the new smart messaging app by Google, for exclusive filmy content that will make chats more fun and expressive.
As part of this collaboration, Google has launched a new series of GIFs on the app. These new GIFs feature clips from the prodution’s iconic movies like Dilwale Dulhania Le Jayenge, Dhoom, Mohabbatein and more.
The GIFs have been categorised by emotions such as Happy, Sad, Love, Gussa and Dishoom, apart from popular categories such as King Khan and Raj and Simran.
Users can access these GIFs and use them in chats simply by tapping the GIF icon above the chat bar in Allo selecting the category they want and picking the GIF they think is most appropriate for their conversation.Users on chat apps are always seeking fun new ways to liven up their exchanges — be it with friends, family or groups — and now seeing their favourite actors brighten up responses will help do just that.
Announcing the partnership with Google Allo, Manan Mehta, Vice President, Marketing and Merchandising, Yash Raj Films said, “These GIFs on Google’s new app make the experience of chatting personalized and special for users. YRF Merchandising will engage on continuous basis with film lovers and app users, and will continue to bring more such innovations to the fore with a partner like Google.”
Amit Fulay, Head of Allo Product Development at Google said, “Chat is about so much more than just plain text. Sometimes a well-timed GIF can say it all.”
