As the Rajinikanth fever grips nation, Wunderbar Films, has officially tied up with the creative design company Cover It Up, to make Kaala’s merchandise.
The Chennai based company have created a wide range of products, including posters, T shirts, mugs, laptop sleeves among others. In line with the film’s promos the designs have shades of grey, red, and black.
Cover It Up, was also the official merchandise partner for the previous Ranjith-Rajinikanth collaboration Kabali.
“The online sale started two weeks back and has been receiving a wonderful response from the people, even from countries such as Japan, fans are reaching out for the products. The product price ranges from Rs 249 to 500. Laptop sleeves are a tad costlier,” Ronak Sarda, design strategist at Cover It Up was quoted as saying from Exchange4Media.
Cover It up has tied up with Kashi and Abhirami theatres and stores in Chennai for the offline sale of merchandise. They are also in talks with other theatres for offline merchandise partnership.
Recently, Twitter launched a special emoji for Rajinikanth’s upcoming film “Kaala”.
An innovative marketing collaboration between Wunderbar Films, the emoji aims to delight Rajinikanth’s fans on Twitter by adding colour to the conversations and helping them connect to his character instantly.
The emoji appears next to the hashtag in the tweet and is inspired by Rajinikanth’s character from Kaala. The emoji will be active till June 10.
Kaala is produced by Rajinikanth’s son-in-law Dhanush’s production banner Wunderbar Films.
“Kaala” is set to hit the theatres on June 7.