Cosmos-Maya has teamed up with YuppTV, a leading over-the-top (OTT) video platform in South Asian content, offering live TV, catch-up TV and movies on-demand in 14 languages across the world.
Under the collaboration, subscribers of YuppTV will be able to enjoy non-stop kids’ entertainment with the show Motu Patlu and some of the most popular shows such as Vir – the Robot Boy, Chacha Bhatija, Eena Meena Deeka, Kisna, among others.
The kids content on YuppTV will be available in three languages — Hindi, Tamil, and Telugu.
Commenting on the association, Anish Mehta, CEO of Cosmos-Maya said, “YuppTV enjoys an envious reach across the global diaspora with over 14.5 million mobile downloads worldwide and this partnership will allow us to reach this audience in multiple Indian languages. With the introduction of our specially curated content on WowKidz, YuppTV too will be engaging with a new audience for the first time.”
Through this association, the company is seeking to introduce content to kids across geographies especially in the US, UK, Europe, Australia, Canada, thus, augmenting the footprint across the world.
Founded by internationally acclaimed Indian filmmakers, Ketan Mehta and Deepa Sahi, Cosmos-Maya targets audiences globally through its brand, WowKidz.
Uday Reddy, CEO and Founder of YuppTV said, “We are pleased to venture into the kids’ entertainment space with Cosmos-Maya. Kids are a very captive and influential audience and with the help of Cosmos Maya’s popular content on WowKidz we hope to expand our content library and offer them a spectacular experience on our platform. This association aligns with our vision of creating an offering that caters to audiences of all age groups.”
WowKidz, one of the fastest-growing channels for kids’ content, with over 4 million active YouTube subscribers and over 4 billion cumulative views as on March 2018.
The latest offering by WowKidz will be available for public viewing from April 27, 2018 onwards.
