The World of Eric Carle has tied up with Happy Threads to develop a line of infant and toddler apparel based on the author’s characters and artwork.
The new range will include a number of layettes, playwear, active wear and more for newborns, infants and toddlers. Each piece in the collection will also feature a variety of fabrications to bring The Very Hungry Caterpillar and other Eric Carle characters to life. The new apparel collection is set to launch this fall.
The brand extension is the latest addition to The World of Eric Carle’s licensing programme which involves categories including toys, games, apparel, accessories, home décor, stationery, gifts, back-to-school and more.
Furthermore, the collaboration also comes on the heels of infant apparel licensee Jaxxwear expanding its collection of Hungry Caterpillar and Polar Bear-themed onesies and layettes which are currently available at Nordstrom and specialty stores across the U.S.