Character & Entertainment 

WildBrain appointed Chuggington’s multi-territory YouTube manager

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WildBrain, a leading digital kids’ network and studio, has been appointed as the global manager for Chuggington (excluding Japan).

Chuggington is the popular train-based animated preschool series that follows the adventures of three young but eager engines-in-training on YouTube. As a part of the agreement with Chuggington-owner Ludorum, WildBrain will manage and grow the hit animated series’ global audience across the online streaming platform.

“The entire WildBrain team is extremely pleased and excited to have been recognized by Ludorum as the right collaborator to help further build their Chuggington brand on YouTube,” said Jack Day, Senior Partner Manager, WildBrain.

Under the agreement, which went into effect from February 2018, WildBrain will launch a minimum of eight new Chuggington-branded channels across various territories and languages this year to grow the brand’s global reach.

New Chuggington content will be published to WildBrain’s core channels to introduce the brand to new audiences. WildBrain will also manage Chuggington’s existing YouTube channel, along with rights to its branded content.

“Chuggington teaches young children valuable life lessons, like the importance of honesty and patience, and this is precisely the type of developmental content that WildBrain is skilled at managing. The team at Ludorum has done a magnificent job so far of building Chuggington’s audience, and we look forward to working with them to grow the international reach of this much-loved preschool brand,” Jack further added.

With a popular animated TV series and various spin-offs, the Chuggington brand is popular and widely loved among preschoolers worldwide. Online, the series has a dedicated following with hundreds of thousands of fans keeping up with all of the “traintastic” adventures across social media. On YouTube, Chuggington currently boasts over 200,000 subscribers and on Facebook, the brand has close to 250,000 followers.

“YouTube has always been key to Chuggington’s momentum and global reach, and we’re very pleased about this opportunity with WildBrain to further develop our YouTube platforms in key markets. We believe this marks a new direction and exciting times ahead for Chuggington,” said Nolwenn Meyer, Head of Marketing, Ludorum.

Chuggington is a CGI-animated TV series that follows the adventures of three main characters: eager Wilson, loyal Brewster and daring Koko, known as the three “trainees”.

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