Emami on a roll to acquire smaller companies

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In its zest to grow its healthcare and personal care products, FMCG major Emami is eager to acquire more and more smaller companies.

“We are open to acquiring both small-sized as well as big companies provided the brand value and the business model is good. We can acquire companies which has a Rs 50 crore to Rs 500 crore turnover,” Emami director Harsh V Agarwal has been quoted to have said at the company annual general meeting.

“This year, our core focus will be on the healthcare and personal care products. There will be brand extensions as well as new launches,” he added.

Goods and Services Tax (GST) has opened up more possibilities for Emami to acquire smaller companies. As GST calls for tighter compliance norms, several small companies in the consumer goods space will be up for grabs, it is presumed.

In June 2015, Emami Ltd had acquired Kesh King for Rs 1,651 crore which was one of its largest deals in the FMCG space. The company also acquired the Zandu brand in the past which opened up the balms portfolio for the company.

Agarwal also informed that Emami was also aiming to increase its presence in Bangladesh by widening the product portfolio as it expects that country’s growth to be considerably higher than other foreign countries it operates in.

Bangladesh accounts for 30 per cent of Emami Ltd’s consolidated international sales.

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