As the release of the Wonder Woman film on June 2 nears, Warner Bros. Consumer Products (WBCP) and DC Entertainment have got into a global licensing agreement to promote the heroine’s first solo feature film.
This activity has materialised into a first-to-market deal with global toy partner Mattel and Walmart that includes an exclusive two-pack doll set featuring Wonder Woman and her ally Steve Trevor.
Other film-inspired dolls and role-play toys can be exclusively seen on the shelves of Walmart stores till April 28. Soon after the period ends, the line will become available at other retails as well.
Additionally, Walmart will showcase exclusive products from Jakks Pacific, Funko and Fisher-Price in May.
The larger global merchandise programme featuring an exclusive construction toy offering from The Lego Group at Toys ‘R’ Us and Lego stores includes collectibles, greetings and novelties, dolls, apparel and accessories. These products will launch at global retailers beginning April 7.
Licensing partners include Rubie’s Costume Co. (costumes, accessories), Funko (collectibles), Jakks Pacific (collectibles), Nobel Collection (prop replicas), Sideshow Collectibles (statuettes), Hallmark (greeting cards, gift presentation, plush), Jada Toys (collectible figures), Icon Heroes (novelty replicas), QMX (collectible figures), Tonner Dolls (fashion dolls), Madame Alexander (dolls), Bioworld (apparel, accessories), Evy of California (apparel), New Era (caps), Underboss (underwear, sleepwear), The Northwest Company (bedding, home décor), Trend International (bedding, home décor), HarperCollins (publishing), Centum (publishing) and Titan Books (publishing).