Warner Bros. Consumer Products and Entergage Launch Scooby-Doo EATS, Introduce Original Farm to Plate Options to the Frozen Food Aisles
Looks Like We’ve Solved the Healthy Frozen Food Mystery
Writers Joe Ruby and Ken Spears created the original series, Scooby-Doo, Where Are You! for Hanna-Barbera Productions in 1969. Nathen Mazri, world’s youngest Scooby-Doo licensee known to develop unique food concepts dedicated for pop icon cartoons related to food does it again and decided to create healthy (Farm2Plate) & delicious food products for the hungry dog, Scooby-Doo
Entergage Inc. in partnership with Warner Bros. Consumer Products announces new healthy and delicious frozen foods inspired by the world’s most lovable Great Dane, Scooby-Doo, and will bring Scooby-Doo EATS to popular grocery stores throughout Canada including pick-up stores like PenguinPickUp with over 24 stores. Fans and foodies can also browse the first-ever Scooby-Doo food distribution and virtual shopping site to peruse the full line.
Scooby-Doo EATS will introduce three major products in the Canadian market – burgers, hotdogs and lasagna. Scooby-Doo EATS will source products from heritage breeds and traditional livestock breeds that do not require the use of added hormones, anti-biotics, or growth stimulants of any kinds. Every Scooby-Doo EATS purchase, over 55% of sales are returned to the farmers as seen on all their packaging. It is refreshing for the licensing industry and the frozen food aisle, indeed!
Scooby-Doo EATS’ angus burgers are made from beef raised by local Canadian farmers breeding Angus cattle for 20 years and are known for having the highest marbled and best-tasting beef raised without the use of added hormones, anti-biotics or growth stimulants of any kinds. Rooby-Rooby-Doo! Also, Scooby-Doo’s favorite – beef hot dog sare 100% RWA grass fed from birth to harvest without the use of hormones and anti-biotics on non-GMO grass. The cattle never eat grain in their entire lives. Jinkies!
Entergage CEO Nathen Mazri’s vision for Scooby-Doo EATS was to take a Farm2Plate (F2P) approach, a fresh take for the licensing and frozen food industry. The mission of Scooby-Doo EATS is to solve problems, eat well and DOO good in this world. Entergage believes in family run farms and has partnered with local farmers since 1902. Artisan Farms provides Entergage frozen meats by working with more than 120 families running sustainable farms and continuing their tradition of natural livestock agriculture.
“With Scooby-Doo EATS, we strive to be the “good brand,” said Nathen Mazri, CEO of Entergage Inc. “Millennials expect brands to do good in the world. At Scooby-Doo EATS we care about the healthy habits of the generations of tomorrow.”
“We are excited to partner with Entergage to bring Scooby-Doo Eats to Canada,” said Robin Tameshtit, Vice President of fashion, home, food, health, beauty, promotions and Canada for Warner Bros. Consumer Products. “This unique product line not only tastes good, but provides a heathier choice for us all.”
All their affiliated farms maintain the highest standard of ethical animal welfare and sustainable land stewardship approved by Global Animal Partnership for frozen meats. The farmers are members of Canadian Roundtable for Sustainable Beef & Verified Beef Producers. Scooby-Doo can solve every mystery and guarantees every animal in his farms is verified and fully traceable back to the farm of origin.
The Scooby-Doo EATS “Big Cow” lasagna will also be available in the frozen aisle. The lasagna has been made of 100 percent semolina fresh egg Italian pasta since 1966. Its rich and delicious creamy béchamel sauce filled with multiple layers of orangey Bolognese, cheese, ricotta, & triple A grade ground minced beef with fresh farm tomatoes without artificial colors or canned tomato paste. The lasagna will be popular among busy millennials who want fast, easy and tasty gourmet with 25 grams of protein.
Consumers are heading to the freezer, and growth is showing across all channels: frozen foods are up 28% in natural, 26% in regional grocery, and 18% in multi-outlet, according to SPINS data*. Due to the COVID-19 outbreak and reduced access to restaurants and fast casual business, a shift of consumer eating habits has caused the demand for frozen foods to soar. It is the perfect time to introduce Scooby-Doo EATS. Millennials are tired of the same old brands.
