The Walt Disney Company Australia has tied up with Football Federation Australia for the Star Wars Round, a set of Star Wars-branded football matches ahead of the premiere of Star Wars: The Last Jedi in December.
The event starting December 8 will take place during Round 10 of the A-League competition and will feature character appearances, big screen content, themed activities, special signage and giveaways.
“Star Wars is one of the world’s most powerful brands and football is the world’s biggest sport,” says David Gallop, chief executive, FFA. “Like football, Star Wars has super fans that span the globe, it’s a hugely successful franchise and to incorporate this into a round of the Hyundai A-League is very exciting. We are constantly looking to engage with new audiences and expand the football family, and this partnership provides a great way to do so in what is mutually beneficial for both parties.”
To celebrate the Star Wars Round, a limited edition BB-8 supporter ball has been made that will be available through the official Hyundai A-League online store, Shop.A-League.com.au, club stores and select Rebel stores in Queensland. Western Sydney Wanderers FC and Melbourne City FC will also have a select range of club-specific co-branded merchandise available.
“We are thrilled to bring Star Wars, and its much-loved characters to Hyundai A-League stadiums across Australia ahead of the release of Star Wars: The Last Jedi on Dec. 14,” says Kylie Watson-Wheeler, managing director, The Walt Disney Company, Australia and New Zealand. “Competitive sport can produce some of the most enthralling storylines, much like the acclaimed suite of Star Wars films, and we look forward to celebrating the hero’s journey through best-practice activations, content and experiences for families and fans alike,” she added.
Star Wars: The Last Jedi is set to premiere in Australia on December 14.
