Television host and video jockey Anusha Dandekar have teamed up with fashion lingerie brand PrettySecrets to launch an exclusive lingerie collection. The ‘Anusha for PrettySecrets’ collection will include a mix of lingerie, nightwear, activewear, and swimwear.
Here’s a sneak-peak:
The collection was unveiled by Anusha herself at the PrettySecrets’ Hill Road Store in Bandra.
This collection is affordably priced with bras starting at Rs 799, panties starting at Rs 399 and panty packs starting at Rs 499. The bras come in sizes 32B,C,D, 34B,C,D & 36B,C,D & panties range from sizes S to XL.
Commenting on the launch, Actress Anusha Dandekar said, “To me, fashion is about embracing my individual style. Lingerie has always been an important part of fashion and lingerie has been a very important part of my wardrobe since the very beginning.”
“With this collaboration, I really want to show that lingerie can be just as fun and expressive as clothes even if it’s not always on view, and therefore it’s been a dream for many years to have my own lingerie line,” she further added.
Targeted at the young, fun, fashionable girls, the collection will be available across all 28 PrettySecrets across pan-India and online.
Karan Behal, Founder & CEO, PrettySecrets said, “She’s been extremely involved in every aspect of the collection – from the creation of the logo to the design process. The end result reflects our signature styles coming together. The spirit of this collection is synonymous with the PrettySecrets brand ethos – “Everyday lingerie should not be boring”
The Anusha For PrettySecrets collection will be available on prettysecrets.com, in PrettySecrets brand stores, Myntra, Jabong, Flipkart, Nykaa, Shoppers Stop and Central from December 2018.
PrettySecrets was founded in 2011 and the brand expects to break even by end of the current fiscal. The brand has been expanding its product categories by collaborating with celebrities to enhance its visibility and tap the millennials for growth in the country.
