Institutional Licensing 

Van Gogh Museum is getting into licensing

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The Van Gogh Museum in Amsterdam is developing its first ever licensing programme.

In the programme, the museum will be working with Licensing Link in the UK to develop ranges in the key lifestyle categories that capture the inspiration and DNA of the impressionist master.

Besides working with the biggest collection of masterpieces globally and all Van Gogh’s letters, partners are encouraged to use their own creativity to deliver contemporary designs for their products utilising the assets.

 

 

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