Twentieth Century Fox Consumer Products has teamed up with online entertainment retailer Zavvi, part of The Hut Group to celebrate the 20th anniversary of the cult television series Buffy the Vampire Slayer.
Buffy the Vampire Slayer is an American television series created by Joss Whedon under his production tag Mutant Enemy Productions with other co-executive producers being Jane Espenson, David Fury, David Greenwalt, Doug Petrie, Marti Noxon, and David Solomon.
Among the terms of the one-year agreement, Zavvi will release an extensive collection of Buffy-themed merchandise including hoodies sweats, tees, loungewear, exclusive prints and linen tote bags. The online retailer will also launch a limited edition ZBOX specifically for the series’ fans.
All excited, Claire West, brand licensing manager, The Hut Group said, “The Hut Group is excited to be entering a partnership with Twentieth Century Fox Consumer Products to celebrate the 20th anniversary of Buffy the Vampire Slayer.”
“Buffy is a cult television show that is as popular now as it was in the ‘90s and we are thrilled to be working on developing a range that is relevant to both a long serving Buffy fan and a new viewer.”
The new Buffy products will also be supported with a dedicated online and social media campaign as well as a homepage takeover.
The new Buffy the Vampire Slayer merchandise will be available throughout the U.K. this year.
