UK based Designer Parfums acquired the fragrance license of the iconic Playboy brand to add to their portfolio of existing fragrances.
Designer Parfums is a growing force in the global Beauty category specializing in the development, marketing, manufacturing and distribution of premium fragrances and beauty products.
Dilesh Mehta, Chairman and CEO of the brand, said, “We are pleased to be adding Playboy to the Designer Parfums collection of brands. Our goal is to build on the brand’s fundamental principle of freedom, always pushing boundaries and appealing to a new generation of playful explorers as we build for future growth.”
Founded in 1953, Playboy is one of the most recognizable brands in the world. Playboy today continues to defy standards, break norms, push boundaries and ignite conversations across the globe. It is an iconic American lifestyle brand with a rich and storied legacy.
Playboy has an impressive digital following driven by new lifestyle content with styled millennials as a key target, and generates more than $1.5 Billion in retail sales of Playboy-branded products annually.
Designer Parfums has a strong assortment of premium fragrances and beauty products which are either wholly owned or operated under license. The current portfolio is distributed across over 80 countries and covers a spectrum of classics with true heritage alongside designer and celebrity fragrance brands including, Jean Patou, Aigner Parfums, Ghost, Jean Louis Scherrer etc.
