Brand Licensing 

UBM India to nurture the Children, Baby maternity products market in the 5th edition of CBME India 2017

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UBM India is gearing up to host the 5th edition of the uniquely positioned Children, Baby and Maternity Expo India 2017 (CBME India) from 11-13 April at the Bombay Convention and Exhibition Centre, Mumbai.

 The largest children and maternity product business expo in India, the CBME India will offer unrivalled business opportunity for local and global manufacturers and sellers of baby products to connect, network and conduct business with a choice of dealers, distributors, influencers and merchandise heads from modern retail businesses, online retailers, service providers, business investors, and franchisee seekers.

CBME 2017 will discuss new trends, showcase and launch an exhaustive spectrum of baby care products, toys, baby food, organic clothing, nutraceuticals, ergonomic furniture, stationery, infant safety technology, brain development tools and more. Most significantly, the event is supported by key associations such as the Toy Association of India (TAI), an apex body of the toy fraternity in India representing over 500 industry members, the All India Association of Industries (AIAI), the Apparel Export Promotion Council (AEPC), and the Indian Importers Chamber of Commerce and Industry (IICCI).

The 5th edition of CBME will witness the congregation of more than 150 major global and Indian exhibitors, elevating it to a not-to-be-missed event for the industry. The exhibition, spread over 3 days, will facilitate interactive forums like knowledge-sharing seminars, workshops and panel discussions on pertinent topics. Key world-renowned brands like Chicco, MeeMee, BabyCenterIndia, Adore Baby, Kaboos, Sebamed, Tiny Bee, Rikang, GAIA Skin Naturals and many more will make their presence felt through a rich array of quality, technologically-advanced and aesthetically pleasing international products.

This year, the trade fair will see enthusiastic participation from countries such as Australia, China, Vietnam, Thailand,  US, UK, Canada and Italy .

While the child care sector in India is still at a nascent stage, it is one with immense potential as children comprise 39 % of an ever growing population. The sector is poised to develop at a CAGR rate of 13.66 % in the coming years and although highly fragmented, it is increasingly getting dominated by organised players due to the ethical nature of infant and child care, which includes sub-categories such as nutrition, well-being, intellectual stimulation, tender skin and hair care.

In the course of the three days, CBME 2017 will comprise a number of salient features.  In its quest to deliver unique and innovative value propositions to exhibitors and visitors alike, this year, CBME India will witness an exclusive pavilion on licensing. The lucrative licensing and merchandising industry has been growing because of the easy accessibility of international entertainment to Indian consumers and a corresponding increase in the fan base among them, seen for instance, in case of global music bands or cartoon characters.

A first of its kind, CBME’s India Brand Licensing Pavilion will foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the Indian business community. The pavilion will showcase various modes of licensing. opportunities and have licensing experts to answer queries related to global brand licensing.

The expo will also include a Start-Up Pavilion that encourages innovative ideas in the sector; the Cool Kids Fashion India event that highlights premium kids fashion accessories and clothing (age 0-14 years) from both well-known & emerging designers, brands and manufacturers; the Innovation Product Corner that will showcase creations that highlight design excellence, product safety and innovations,  and many more.

Speaking on the launch of CBME 2017,Yogesh Mudras, managing director, UBM India said, “The domestic baby, maternity and childcare products market is set for exponential growth.  An indication of just how big the market is, can be gauged from the fact that a recent ASSOCHAM report stated that out of all e-commerce categories,  the baby care products segment grew by 53%, next only to apparels and electronics. Some of the pivotal reasons adding to this demand are an increase in disposable income of parents, a change in their consumer habits, and a renewed focus on child safety and well-being.”

“Significantly, with more mothers returning to their careers, yet committed to providing the best possible care for their children in their absence, the market for items such as feeding pumps, organic clothing, and intelligent and innovative toys that wean children away from the ‘smart’ world are proliferating. The CBME thus plays a key role in this market by creating an awareness, and demand for novel products that truly make parenting easy and a joy. It also gathers the entire buyer and seller community to increase the penetration, reach and variety of child, maternity and baby care products in the country,” he added.

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