People availing the London transport and loving it will soon be able to build their own authentic model of the legendary Routemaster (known worldwide as an iconic symbol of the city) by way of a new magazine published in partnership with Transport for London (TfL).
The weekly magazine, published by Hachette Partworks and licensed through TfL’s brand licensing partner TSBA, will go on sale across the UK and Ireland from 17 January.
Each issue allows readers find out more about the history of buses and transport across the UK Capital since the early 1800s to now as well as build their own 1:12 scale model of a classic Routemaster bus.
The bus, RM857, was originally built in July 1961 and is based precisely on the look of the bus when it operated along route 11 in 1966. It is now privately owned and regularly features at vintage transport events across the UK.
Each component of the model has been industrously produced from high-quality die-cast metal and durable plastic with many photo-etched parts. The finished model also contains a number of special features, such as a working blind box, fully operational lights and even a bell that works to signal to the driver.
The magazine will be available from retailers across the UK, as well as through a dedicated website www.buildtheroutemaster.com. TfL is also working with Hachette Partworks to offer the magazine to other worldwide territories in the future.
Commenting on the development Graeme Craig, Director of Commercial Development of TfL, said, `Nothing says London to the rest of the world like the red Routemaster bus. This new magazine will allow people, young and old, to find out more about this iconic vehicle as well as build a classic piece of transport history:
`This deal is part of our wider work to bring our internationally renowned symbols that embody the heritage and identity of London – such as the Tube map and the roundel logo – to the global licensing market. Making the most of our brand allows us to generate funds which are then reinvested in delivering a modern and affordable transport network for the millions of people who rely on it every day,’
Trevor Wright, a Test Train Operator for London Underground who owns the actual RM857 bus, observed, `As a current employee of Transport for London, it was a great honour to have my Routemaster bus represented in this new magazine. The model of this world famous vehicle, in London Transport red livery, is fantastically detailed and shows this design classic at its best.’
Stephanie Freeman, Head of Licensing for TSBA said `This deal is the start of many new products for TfL that tell great stories and provide consumers with a friendly and informative approach to the brand. Hachette, are one of the leading Partwork Licensees globally, and we are extremely happy to partner with them on this iconic project.’
