US toy maker Mattel has reported 15 per cent y-o-y (year-on-year) downslide in its revenue on a constant currency basis for the quarter ended 31 March 2017.
The slide would have been even more but for the growth in revenues contributed by the third world, the Asia Pacific specifically with 17 per cent and Latin America with four per cent as reported growths, as against 18 per cent and two per cent respectively on a constant.
The third region that contributes to Mattel’s International Gross Sales, Europe, showed a fall of 10 per cent as reported and a decline of seven per cent on constant currency basis.
The North American region that includes the US and Canada and Disney’s product line of American Girl reported 24 per cent decline in y-o-y sales.
The particular region contributed $448 million (about 60 per cent) to Disney’s $735.6 million in Q1-17. That the toy major is hurt by the loss of Disney Princess line to competitor Hasbro would be an understatement and today even a cliché.
