Toy Licensing 

Toy State partners with The Walt Disney Company

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Toy State has partnered with The Walt Disney Company to develop products based on Marvel Comics superheroes.

The Norwood, Massachusetts-based toy company that specialises in lights and sound and radio-controlled vehicles has been granted rights to expand its fleet with characters from the Marvel Universe including Spider-Man, Hulk, Iron Man, Captain America and Rocket Raccoon.

The company’s initial offerings, set to hit US retail this fall, will feature motorized vehicles with realistic sounds and lights, as well as all-terrain vehicles.

Toy State is not unknown to superheroes. In 2015, the company inked a global deal with Warner Bros. Consumer Products to make licensed remote-control vehicles based on the DC Super Friends brand. The line featured characters including Batman, Superman and Wonder Woman.

 

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