With worldwide retail sales of licensed sports products currently valued at $24.9 billion showing a 6 per cent growth over that of the previous year, many of Europe’s leading sports organisations are now seen expanding their licensing programmes to Asia, the U.S and beyond in a bid to further grow the presence of their brands.
Brand Licensing Europe, in partnership with a website has published a free, in-depth report on Sports Licensing in Europe which looks at the opportunities available for sports brands in the world of licensing.
“Sports licensing has always been big business (just look at sales of English Premier League replica shirts), but now it’s expanding even more rapidly across Europe,” says Anna Knight, Brand Director, Brand Licensing Europe.
“This is thanks to brands like British Motor Racing, Juventus Football Club and Tour de France stepping up their operations and using international agents to manage merchandising and also inter-brand collaborations that have seen sports companies working with huge consumer brands like Xbox One and PlayStation4.
