As part of the organization’s new mission statement to be ‘a unifying force for members’ creativity, responsibility and global success, advocating for their needs and championing the benefits of play,’ the said Association has raised its platform globally in order to advocate for its members’ businesses in North America and in a host of international markets.
The Toy Association has also extended its core services and expanded into new ventures including Play Fair a kid and family business-to-consumer event; ShopToys365.com, a business-to-business digital marketplace for toy retailers and suppliers and the Genius of Play, a consumer-focused initiative that encourages families to make time for play by educating participants about healthy childhood development.
Additionally, the Association will also continue to collaborate with international toy associations, foreign governments and national standards bodies to advance toy safety and align global standards.
The organisation currently sustains the Canadian Toy Association; acts as secretariat for both the International Council of Toy Industries and the International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s ASTM F963 toy safety standard.
The Toy Association will also re-launch its digital presence with a new mobile-first website.
Commenting on the same, Steve Pasierb, president and chief executive, The Toy Association said, “The Toy Association’s members are the ‘North Star’ of our new strategic direction, assuring that everything we do is about them and their business success.”
The Toy Industry Association has renamed itself as the Toy Association and has come out with a new mission statement
As part of the organization’s new mission statement to be ‘a unifying force for members’ creativity, responsibility and global success, advocating for their needs and championing the benefits of play,’ the said Association has raised its platform globally in order to advocate for its members’ businesses in North America and in a host of international markets.
The Toy Association has also extended its core services and expanded into new ventures including Play Fair a kid and family business-to-consumer event; ShopToys365.com, a business-to-business digital marketplace for toy retailers and suppliers and the Genius of Play, a consumer-focused initiative that encourages families to make time for play by educating participants about healthy childhood development.
Additionally, the Association will also continue to collaborate with international toy associations, foreign governments and national standards bodies to advance toy safety and align global standards.
The organisation currently sustains the Canadian Toy Association; acts as secretariat for both the International Council of Toy Industries and the International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s ASTM F963 toy safety standard.
The Toy Association will also re-launch its digital presence with a new mobile-first website.
Commenting on the same, Steve Pasierb, president and chief executive, The Toy Association said, “The Toy Association’s members are the ‘North Star’ of our new strategic direction, assuring that everything we do is about them and their business success.”
