Toonz Media, Yellow Entertainment sign global preschool content deal
India-based Toonz Media Group and Australian-based Yellow Entertainment announce a co-development and co-production partnership and global distribution deal for multiple forthcoming preschool animated series.
Greg Page, co-founder of The Wiggles and President of Yellow Entertainment, will serve as Executive Producer. P. Jayakumar (CEO, Toonz) and Alec Miller (VP Creative Development, Yellow Entertainment) will be the producers.
Commenting on the collaboration, Toonz Media Group CEO, P. Jayakumar said, “Partnering with Yellow Entertainment presents Toonz with one of those rare opportunities to collaborate with a like-minded entity to create quality preschool content for the global market. This is an exciting venture we are embarking on together that will surely bring awe-inspiring and enriching content for young audiences worldwide.”
As per the association, Yellow Entertainment will handle pre-production, including IP creation, scripts, and music, while Toonz will lead all other aspects of production.
Imira Entertainment, Toonz Media Group’s kids and family specialized distribution division, will be responsible for international distribution of the IP’s developed and produced as part of this alliance.
The partnership between both companies will bring forth commercially attractive and kids-engaging preschool tiles with universal appeal to the global marketplace.
(Right: Greg Page; Left: P. Jayakumar)
“The preschool content that we are developing and producing with Toonz will engage children in a way that connects with children based on child psychology, child development and extensive experience in the industry of preschool entertainment. Be on the lookout for follow-up announcements about the IP very soon,” said Greg Page, President of Yellow Entertainment.
Yellow Entertainment’s strategic focus is developing and distributing preschool IP with an educational and interactive approach to children around the world. The Wiggles, one of the longest running, and still touring, international billion-dollar children’s brands, was co-created by Greg Page over 25 years ago.
Toonz, through its state-of-the-art animation studio in India, has produced numerous successful kids and family entertainment brands through its global production partnerships with companies including Disney, Turner, Nickelodeon, Sony, Universal, BBC, and Paramount.