Brand Licensing 

Tommy Hilfiger names The Chainsmokers as brand

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Tommy Hilfiger has named pop stars Alex Pall and Andrew Taggart as the global brand ambassadors for Tommy Hilfiger menswear. Both of them are known as The Chainsmokers globally. Tommy Hilfiger is owned by PVH Corp.

Beginning this fall, the pop music duo will become global spokespersons for Tommy Hilfiger as well as Hilfiger Edition, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear.

They will appear as the stars of the brand’s upcoming multimedia campaigns across print, online and out-of-home media placements.

The campaign will also be supported by consumer activations and experiential events as well as exclusive video teasers that will be set to a custom-mixed music track by the duo.

Formed in 2012, The Chainsmokers have sold more than 10 million singles and are currently the third most streamed artist in the world.


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