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Toei Animation Inc. and Funimation Entertainment unravel gist of new and renewed licensing agreements

Toei Animation Inc. and Funimation Entertainment have announced new as well as renewed license agreements for the Dragon Ball franchise.

Agreements with multiple partners, in a variety of merchandise categories, will cover both the Dragon Ball Super and Dragon Ball Z anime series.

While Dragon Ball is an iconic global brand and has been a pop culture favorite in North America for more than 20 years, Dragon Ball Super, the first new storyline from original creator Akira Toriyama in more than 18 years, began airing on January 7, 2017 on North American cable television and garnered more than 1 million viewers for its premiere episode.

This latest round of Dragon Ball licensing agreements follows an earlier series of apparel agreements with Bioworld, Great Eastern Entertainment and JCorp announced by Toei Animation and Funimation at fashion trade show The Collective at Magic in February 2017.

The new licensing agreements include:

  • Leading manufacturer and master toy licensee cwill release a new line of Dragon Ball Supertoys starting in Fall 2017.
  • Leading calendar supplier Calendar Holdings will produce a new series of Dragon Ball Super-themed calendars.
  • Geek themed soap company DigitalSoaps will create a series of highly detailed soaps based on Dragon Ball Z.
  • Pop culture hosiery merchandiser Everything Legwear will produce a new themed collection of socks based on Dragon Ball Super.
  • Top supplier of Halloween costumes will continue producing its collection costumes, wigs, masks and accessories based on characters from Dragon Balland Dragon Ball Z.
  • Producer of the globally popular Pop! Vinyl line of collectibles Funko will create a new collection of characters from the “Dragon Ball” franchise.
  • Great Eastern Entertainment, the leading manufacturer of licensed anime and entertainment merchandise, will create a new collection of accessories based on Dragon Ball
  • Top comic book and graphic novel publisher IDW Publishing will create a new collection of themed non-collectible board, tile-laying games as well as dice games based on Dragon Ball Z.
  • Just Toys International, the global toy company specializing in licensed toys and gifts will create new collections of themed plush clips, plush figures and mini posters based on Dragon Ball Super, as well as themed plush clips and plush figures based on Dragon Ball Z.
  • Major manufacturer of innovative licensed products Rabbit Tanaka will continue producing themed wall décor, lighting, clocks, dartboards, pool cue sticks and rotational molded banks based on Dragon Ball Z.
  • Leading manufacturer of fan-driven licensed merchandise Surreal Entertainment will continue producing themed home goods, auto accessories, coin banks, game dice and desktop accessories based on Dragon Ball Z.
  • Trends International, the leading supplier of licensed posters, calendars, stickers and social, will produce a new collection of themed posters in a variety of sizes based on Dragon Ball Super.

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