Game Licensing 

To celebrate 50 years of Yellow Submarine, Monopoly launches Beatles themed board game

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Monopoly launched a new title based on ‘The Beatles and Yellow Submarine’.

The deal was finalized by the UK licensing agent Caroline Mickler, Apple Corps, and Hasbro for a special edition of the popular game, celebrating 50 years of the animated film, Yellow Submarine.

According to a report in the Licensing Biz, Regent Street, Bond Street, Oxford Street and all of the London stations and utilities have been replaced by Nowhere Land, Rainbow Tunnel, Sea of Green, Trombone Express and Mersey Works, as well as Beatles themed versions of Chance and Community Chest.

The game arrives packaged in a colorful box featuring the cartoon incarnations of the Fab Four and characters from the film.

The game was produced by the international games company Winning Moves and distributed across the UK via Lasgo.

Yellow Submarine has inspired a number of licensed products ranging from toys and games to homeware and babywear.

Recently, Truffle Shuffle, Titan Books, and Walker Books have launched a clothing and published titles.

“The extraordinary and unforgettable Yellow Submarine has contributed some wonderful themes and imagery to this very special edition of one of the world’s favourite board games,” a Winning Moves spokesperson was quoted as saying from the report.

Caroline Mickler said, “This colourful inventive Yellow Submarine edition of Monopoly is a marvelous addition to the delightful and exciting ranges coming to retail in time for the 50 anniversary of one of the world’s favourite animated films.”

Yellow Submarine will be re-released on July 8 in picture houses and independent cinemas across the UK.

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