Joining the celebrity bandwagon, Bollywood actor Tiger Shroff launched his own active clothing and accessories brand PROWL, in association with Mojostar on September 10.
The wide range of products includes T-shirts, tanks, shorts, sweatshirts, joggers, track-pants and compression wear starting at Rs 999.
PROWL will target young consumers between 18 and 25 years of age and will offer activewear clothing for a certain period of time and will move on to accessories such as footwear, gym bags and fitness accessories later.
T-Series also released featuring the actor titled ‘PROWL Anthem’. Check it out here:
At an event held in Mumbai, the actor showcased PROWL’s range of active-wear products, designed specifically for ‘Read To Move Generation.’
The products are designed, produced and sourced in-house, with 60% of manufacturing taking place in China and 40% in India.
The brand aims to provide functional yet stylish clothing and accessories to fit the target consumer’s active lifestyles.
However, Shroff is not the first celebrity to turn to activewear for his brand. In 2016, Bollywood actor Shahid Kapoor had also launched an athleisure wear brand ‘Skult’. Indian cricketer Virat Kohli launched his brand ‘One8’ in collaboration with German sportswear brand Puma in 2017.
Activewear industry is estimated at around USD 7 billion in size and is growing in double digits in the Indian market.
The PROWL range is exclusively available for purchase at the brand website and on Amazon Fashion.