Now, your dull travel is going to get a lot more thrilling! Aamir Khan has taken over Google Maps all over India. Confused?
Just ahead of Diwali, Yash Raj’s “Thugs of Hindostan” have joined hands with Google Maps in India, where superstar Aamir Khan’s character from the film “Firangi” will be guiding commuters with directions on Indian roads.
“As people gear up for Diwali and to watch ‘Thugs of Hindostan”, we wanted to do our bit by making their driving journeys more fun and playful. We wish the movie all the success,” Neha Waikar, Product Manager, Google Maps, said in a statement.
Commuters will have the option to drive along with Firangi on their Android or IOS smartphones from November 1 onwards. Users will find Aamir riding his pet donkey from the film throughout the journey in the navigating app.
“It’s not only the biggest Bollywood movie produced till date but also for the first time ever brings together the two legends of Indian Cinema, Mr. Amitabh Bachchan and Mr. Aamir Khan. We were aware that no marketing idea that we implement can eclipse this,” said Manan Mehta, Vice President – Marketing and Merchandising, YRF.
To catch attention, Google and Yash Raj Films (YRF) have also incorporated Firangi’s catchy dialogues from the film that have been loved by audiences such as “1-2-3 quick march”.
The movie is slated to release on November 8. It also stars Amitabh Bachchan, Katrina Kaif and Fatima Sana Sheikh. Directed by Vijay Krishna Acharya, the film will release in Hindi, Tamil, and Telugu.