Brand Licensing Corporate Brand 

Thomson all set to expand manufacturing capacity, product line-up

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Television brand Thomson, owned by France’s Technicolor SA, is expanding its manufacturing capacity and product line-up with an aim to become the top three online television brands in India with 20% share.

According to an ET report, Thomson entered into an exclusive licensing agreement with Indian contract manufacturer, Super Plastronics.

As per the deal, it launched three television models in April at an aggressive price selling exclusively through Flipkart. The brand unveiled its 43 UHD 4K, 40 smart and 32 smart TV’s.

Besides Thomson, Super Plastronics holds licence for other brands such as Kodak TV, Crown and SVK.

Super Plastronics is setting up one more manufacturing line for Thomson at an investment of about Rs 150 crore and is going to expand the portfolio to newer models of screen sizes 24, 32 and 50-inches.

“Our aggressive pricing strategy will remain for Thomson with the products getting sold instantly. We are already reaching to 14,000 pin codes through Flipkart and hence there are no immediate plan for an offline foray,” CEO Avneet Singh Marwah was quoted as saying from ET.

The Rs 22,000-crore television market is dominated by Samsung, LG and Sony. Other industry leaders include Xiaomi, iFFALCON, Vu, TCL, Sharp, BPL and Kodak.

With a rich heritage stretching back more than 120 years, Thomson has been part of the world’s greatest technological revolutions with an unwavering dedication of making innovation accessible to all.

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