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HomeCorporate BrandBrand LicensingThe Souled Store Partners With Times Network To Launch #ActNow Collection

The Souled Store Partners With Times Network To Launch #ActNow Collection

More than 70% of people residing in urban India suffer or know of someone who has suffered from a mental health ailment.

The Souled Store Partners With Times Network To Launch #ActNow Collection

While awareness levels related to mental health ailments have gone up recently, conversations about mental health are still perceived as shameful. Thus, there is a pressing need to break these barriers and have these discussions out in the open. To dismantle the taboo around mental health ailments, Times Network has launched a special campaign #ActNow that targets the people around to act, rather than the one living with mental health issues.

The Souled Store has partnered with Times Network to launch a collection of three #ActNow t-shirts with the aim of breaking stereotypes and starting conversations about mental health. Proceeds from each t-shirt sold from this collection will go towards AASRA and will help raise awareness about mental health and fund crisis intervention for individuals suffering from mental health illness.

Explore the collection here: https://www.thesouledstore.com/artists/act-now

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