DHX Brands, the dedicated brand management and consumer products arm of DHX Media announced that the new Teletubbies series has been picked up by South Korea’s leading public broadcaster, KBS.
This is the first South Korean broadcaster signed for the new Teletubbies series. Additionally, SMG Holdings/Joon International has been appointed as the licensing agent for Teletubbies in South Korea and is expected to begin rolling out a consumer products program in the territory later this year.
Commenting on the association, Peter Byrne, EVP DHX Brands, said, “There is a huge appetite for the Teletubbies brand in Korea and SMG Holdings has an extensive track record of managing top entertainment properties, making them the ideal agency to bring the magical world of Teletubbies to a new generation of preschoolers through consumer products and live experiences.”
The strategy behind the development is to expand the Teletubbies brand throughout Asia and to capitalize on the significant potential for consumer products in the territory.
The announcement come on the heels of recently announced broadcast and consumer products deals for Teletubbies in China, where the series is seen on the country’s most popular streaming services, including iQIYI, Youku, Tencent and others.
“Our Asian roll-out of the new Teletubbies series is off to a tremendous start,” said Josh Scherba, EVP, Content and Distribution, DHX Media. “We’ve seen strong viewer response in China so far and we’re really excited now to expand this delightful evergreen property into South Korea for preschoolers and families to enjoy.”