After 16-years, Zee and Turner International end distribution pact

Zee Entertainment Enterprises Ltd (ZEEL) and Turner International have ended a 16-year-old strategic partnership on Monday (March 26). Media reports suggest Turner is planning to associate with IndiaCast Media Distribution for taking care of its circulation. As per the collaboration, IndiaCast will distribute Turner channels from April 1, 218. Both the companies have mutually decided to work independently to drive subscription revenues. The two brands had joined hands in 2002 to manage distribution and trade marketing for a bouquet of channels in India. “Zee Entertainment Enterprises Ltd. (ZEE) and Turner…

Read More