Celebrity Licensing 

Yuvraj Singh launches his YWC sports and lifestyle brand store in Mohali

Reading Time: < 1 minute Post Views: 2,282 Cricketer Yuvraj Singh has launched the second YWC sports and lifestyle brand store in Mohali, Chandigarh. The store was launched after getting the immense response for the stand-alone store in Varanasi, which was launched last year. The latest store will be the flagship store for the brand and will house a vast collection of fashion and sports gear. The launch of the store at VR Punjab witnessed an extensive display of YWC’s new sports gear collection as well as the core fashion collection introducing their upcoming Autumn/Winter…

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Know-How Sports Licensing 

Freaky Friday – 5 Indian Sports star who stepped into licensing world

Reading Time: 3 minutes Post Views: 5,455 In a country like India where there is diversity of cultures, what unites us is Sports. Sport like Cricket has become a religion for people. But it’s not just cricket what unites us, we are beyond cricket. And we did prove that when our girls shined in Rio Olympics with winning medals and certainly our hearts too! The sports market is built in large part on a solid base of core fans.  The emotion that keeps fans attached to a team is a powerful sales driver and…

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