AI Licensing India launches ‘Xperium’ for elevated customer experiences

Reading Time: 2 minutes Post Views: 2,371 Mumbai-based AI Licensing India has added a new business unit to its portfolio called Xperium, with an aim to create elevated customer experiences. For the past four decades, Animation International (AI) holds the exclusive licensing and merchandising rights for Doraemon in Asia and the Middle East. The Indian licensing industry saw the first Doraemon Licensee Expo hosted at The Lalit, Mumbai on August 3. With an array of products ranging from chocolates to watches, plush toys, to feeding bottles, Doraemon is a popular toon companion for kids.…

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