Brand Licensing Corporate Brand 

#MotivationalMonday: How WWE is wooing Indian customers with merchandises since 1996?

Reading Time: 3 minutes Post Views: 3,772 With India’s appetite and love for sports, sports licensing space has changed dynamically over the years. Sports licensing has arrived as one of the fastest growing sectors while setting bench-mark as it leverages a global fan base either via a sports star, team or the sport itself. While we are discussing sports, do you know which brand or sport brought licensing first into India? Umm, it’s not football or cricket! Confused? Well! India first experienced sports licensing in 1996 with WWE coming to India. The L&M portfolio…

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Event News 

LIMA names winners of Rising Stars Awards

Reading Time: 2 minutes Post Views: 2,662 The International Licensing Industry Merchandisers’ Association (LIMA) has announced the names of the winners of this year’s Rising Stars Awards. This year’s full list of winners include Scott Halpern, senior licensing manager, WWE, Yuki Jinza, Laura Ashley Japan, Curtis Matthews, director of product approval, Striker Entertainment, Lauren Montemaro, associate director, Beanstalk, Will Ochoa, associate category manager, hard lines, Turner Broadcasting, Claire Pierce, sales director, brand licensing, Meredith Corporation, Becky Quinn, manager, North America licensing, Sesame Workshop, Naomi Rosenzweig, licensing coordinator, Berkshire Fashions, Nancy Sanieoff, licensing director, Brand…

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Merchandise Licensing 

WWE launches WWE Shop in India

Reading Time: < 1 minute Post Views: 5,030 WWE has launched WWE Shop, the official online source of WWE merchandise in India.This announcement was made just in time of WrestleMania. The launch of WWEShop.in is the result of a license agreement between WWE and e-commerce partner, The Souled Store. This agreement marks the first time authentic WWE Superstar apparel, their signature accessories and WWE replica championship titles will be available in India. The online store will retail WWE merchandise including authentic WWE Superstar apparel and accessories, WWE replica championship titles, toys, console games, collectibles, trading cards, stationery…

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Game Licensing Sports Licensing 

Clutch Chairz teams with WWE for Licensed Gaming Chairs

Reading Time: < 1 minute Post Views: 3,479 Gaming chair manufacturer, Clutch Chairz, has teamed up with WWE to develop a line of licensed chairs featuring select legends and superstars. The first WWE superstars to be included in Clutch’s drop include the likes of John Cena, ‘Stone Cold’ Steve Austin, The New Day, Enzo & Cass, Sasha Banks and more. “With the crossover of WWE and gaming fans, we believe this partnership can provide a great deal of excitement to both the gaming community and the WWE fan base,” said Sammy Sucu, chief marketing officer…

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Character & Entertainment Character Licensing Entertainment Licensing Game Licensing 

WWE partners with Moji, launches WWEmoji App

Reading Time: < 1 minute Post Views: 3,593 WWE has partnered with Moji to announce the release of WWEmoji, a new app boasting more than 100 icons inspired by the brand. Fans will be able to get their hands on Bret Hart, Randy Orton and A.J. Styles in emoji form. Users will also be able to send the emojis from the app’s custom keyboard, which can be accessed on iOS and Android devices. Founder & CEO of Moji, Oliver Camilo said “we are so excited for WWE fans to download and use this app. A lot of…

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