Like Nastya Brand & Lifestyle Celebrity Licensing 

‘ LIKE NASTYA ’ Partners With IMG To Launch Licensed Products Worldwide

Reading Time: 2 minutes Post Views: 5,204 ‘ LIKE NASTYA ’ Partners With IMG To Launch Licensed Products Worldwide Anastasia Radzinskaya, the six-year old YouTube sensation who vlogs under the name Like Nastya, has partnered with IMG to develop a line of licensed consumer products for her global fanbase. Ranked third on Forbes’ list of the highest grossing YouTube channels with more than 3.3 billion monthly views and almost $20 million in annual advertising revenue, the internet star is managed by Eyal Baumel from Yoola, and represented by WME, part of the Endeavor network…

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Global Licensing Sports 

Dolly Parton signs licensing deal with IMG

Reading Time: 2 minutes Post Views: 2,430 Dolly Parton, the most honored female country musician of all time, from America has appointed IMG as her first exclusive global licensing representative. Parton is already a client in North America of IMG partner company WME, where she signed in 2018. The multi-year partnership will see IMG work with Dolly to create a lifestyle brand that will provide engaging new touchpoints for the eight-time Grammy Award winner’s fans around the world. A diverse range of licensed consumer product initiatives will be explored, including everything from fashion and…

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Corporate Brand 

IMG Partners with UNICEF

Reading Time: 2 minutes Post Views: 4,076 IMG has announced a partnership to benefit Unicef (the United Nations Children’s Fund). The alliance will be driven by the IMG Foundation and the U.S. Fund for UNICEF, both headquartered in New York. Through the alliance, WME/IMG will lead the co-creation and distribution of content. It will also seek to partner the organization with key influencers, producers and global brands–spanning entertainment, sports and fashion–to create consumer-facing cause marketing campaigns and initiatives. “WME/IMG’s employees work with some of the world’s greatest influencers, brands and storytellers; all of whom care…

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