Character Licensing 

Winne the Pooh and friends enter into diaper bags, accessories

Reading Time: < 1 minute Post Views: 4,348 Disney Consumer Products has partnered with parenting accessories company Petunia Pickle Bottom for a line of diaper bags and accessories inspired by the famous cartoon character Winnie the Pooh. The accessory line is set to debut this month at BoxLunch stores and on the online portal -BoxLunch.com, with secondary roll-outs planned for Petunia.com and ShopDisney.com in early April. The Winnie the Pooh & Friends collection will feature a range of the gullible bear’s patterns across Petunia Picklebototm’s diaper bag silhouettes including the axis backpack, downtown tote, boxy…

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Publication Licensing Publishing 

Bonnier Publishing in a new deal with Disney for new range of titles

Reading Time: < 1 minute Post Views: 3,859 Bonnier Publishing has entered into a new deal with Disney for a new range of titles that will arrive this autumn. The publishing company will develop a wide range of formats based on a number of Disney brands including Disney Baby, Disney Princess, Frozen, 101 Dalmatians, The Jungle Book, Winnie the Pooh and Mickey Mouse. Perminder Man, CEO of Bonnier Publishing UK averred, “We firmly believe in ‘publishing for everyone’ and, as the only publisher with strong expertise across both trade and mass markets, we’re ideally positioned to…

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Know-How Toy Licensing 

Freaky Friday- 5 Unknown Licensing stories from the Toy World

Reading Time: 3 minutes Post Views: 3,802 The Licensing and Merchandising world is unknown to many but is one of the most fascinating industries. The term “License” gets its origin from late Middle English via Old French from Latin licentia ‘freedom, licentiousness’ (in medieval Latin ‘authority, permission’), from licere ‘be lawful or permitted’. Over the years the word got popular and was beginning to be used by authorities much frequently. Licensing is quite strong when it comes to Toy and Games industry. There is no doubt that licensing is one of the major drivers of the toy business,…

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Character Licensing 

Disney celebrates Winnie the Pooh’s 90th Anniversary with new merchandise

Reading Time: < 1 minute Post Views: 12,603 A new line of items inspired by Winnie-the-Pooh, to mark the 90th anniversary of the brand, have been unveiled. October 14th 2016 will mark 90 years since A.A. Milne’s first Winnie-the-Pooh book was published, which will see a new range of plush toys, homeware pieces, baby accessories and more launch. Included in the range is a Balloon Spot Foldaway Overnight Bag by Cath Kidston and a new publication based on Winnie the Pooh from Egmont Publishing. Winnie-the-Pooh items are available in both the Disney Store and other…

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Accessories Licensing Brand Licensing Character Licensing Entertainment Licensing Fashion Licensing 

Cath Kidston and Disney partners to launch Winnie the Pooh exclusives

Reading Time: < 1 minute Post Views: 4,438 High Street retailer Cath Kidston has teamed with Disney to develop a special line of Winnie the Pooh themed products. Under the partnership between Cath Kidston and Disney, the fashion brand was given access to the studio’s archives to source original character illustrations in order to produce its limited edition collection. Cath Kidston will now launch a seasonal collection of womenswear, bags, homeware and kidswear. “Disney really admired our design credentials and I think it recognised that we are really serious about the way we approach quality,…

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