Apparel Licensing 

Warner Bros signs GWCC for ‘Harry Potter’ apparel, merchandises

Warner Bros. Consumer Products has partnered GWCC to deliver a collection of ‘The Wizarding World of Harry Potter’ apparel, luggage and wearable accessories, according to a report in the Licensing Biz. The products will be inspired by the Harry Potter and Fantastic Beasts movies. (Image Courtesy: Licensing Biz) The assortment will include clothing for kids and adults as well as waxed canvas backpacks and headwear such as baseball caps and beanies. The lifestyle will feature imagery from the four Hogwarts Houses: Gryffindor, Hufflepuff, Ravenclaw and Slytherin. “The deal with Warner…

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Character & Entertainment 

Justice will be served at Madame Tussauds Orlando this summer

Warner Bros. Consumer Products and DC Entertainment have teamed up with Merlin Entertainment Group to launch a DC Super Heroes-inspired experience at Madame Tussauds Orlando. For the first time ever, fans of DC’s Justice League will come face-to-face with their favorite heroes in an action-packed adventure unlike any other. Commenting on the association, James Paulding, General Manager, Madame Tussauds Orlando said, “Fans have never come this close to the action. Madame Tussauds Orlando, together with Warner Bros. Consumer Products, have created a Justice League experience you have to see to…

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Character & Entertainment Toys & Games 

Now, witness new VR experience at Six Flags Magic Mountain ride

Warner Bros. Consumer Products has teamed up with Six Flags to launch a new VR experience featuring both Superman and Wonder Woman. The new drop tower ride, called DC Super Hero Drop of Doom VR. The ride will allow passengers to follow Superman and Wonder Woman as they battle Lex Luthor and his anti-gravity ray gun with the help of a VR headset. “As the world leader in ride innovation, Six Flags is taking virtual reality to the next level by leveraging the unique thrill of one of the world’s…

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Movie Licensing 

Wow Stuff teams up with WBCP for a new Wizarding World of Harry Potter toy and gift line

Wow Stuff has partnered with Warner Bros. Consumer Products for a new Wizarding World of Harry Potter toy and gift line. The range,that will launch across EMEA, will feature the Harry Potter and Fantastic Beast franchises.   Wow Stuff has been working behind the scenes to invent and develop a range of innovative products that capture the essence of the Wizarding World. Head of new product development and co-founder of Wow Stuff, Kenny McAndrew exclaimed, “We wanted to bring the brands to life like never before. We have invested heavily…

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Toys & Games 

Cryptozoic Entertainment and WBCP release DC Teekeez

Cryptozoic Entertainment, leading creator of board games, trading cards, and collectibles and Warner Bros. Consumer Products on behalf of DC Entertainment has announced the release of DC Teekeez. The 2.75-inch vinyl figures feature a distinctive wood-carved aesthetic inspired by tiki culture and iconic DC characters. The five figures include Batman, Superman, Wonder Woman, The Joker and Harley Quinn with each figure packaged inside a display-worthy window box. Designed by Mark Doublin and sculpted by Stephan Ehl, the figures are stackable, allowing collectors to create impressive displays. “DC Teekeez are perfect…

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Event News 

WBCP to make its presence felt at Licensing Expo

Warner Bros. Consumer Products (WBCP)  will be participating at the ensuing Licensing Expo 2017, it has announced.  With this, it has also highlighted its slate of products that will be showcased at the Expo. WBCP’s offerings at the Expo include DC’s portfolio of film, television and animation, J.K. Rowling’s Wizarding World, and such animation favourites as Looney Tunes and the Hanna-Barbera franchises, bringing global licensing and merchandising opportunities, best-in-class products and innovative partnerships to licensees and retailers around the world. From the DC Universe, WBCP will highlight the Wonder Woman…

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Entertainment Licensing 

DC Entertainment rolls out online programming with Warner Bros. Consumer Products

In a view to celebrate its DC Super Hero Girls brand throughout April, DC Entertainment has rolled out a series of special online programming along with Warner Bros. Consumer Products. Particularly designed for the young readers, DC Kids Super Hero Month will bring to the fore new content across the official DC Super Hero Girls site, social media and app. Also to involve more viewers, dedicated social media channels will be launched for Justice League Action and Teen Titans Go! The programme will centre around Super Hero Training Camp exercises which…

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Accessories Licensing Toy Licensing 

Jakks Pacific renews licensing agreement with two

California-based Jakks Pacific has renewed its licensing agreement with Disney Consumer Products and Interactive Media (DCPI) in China where the toy manufacturer will continue to hold merchandise rights to several Mouse House entertainment properties. According to Jakks, the renewed licensing agreement will allow it to open new distribution channels and expand online sales as it increases its footprint in China. More than 50 Disney properties are covered by the multi-year deal including Disney Princess and Disney Frozen as well as newer brands like Moana and the rebooted Beauty and the Beast.…

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Brand Licensing Toy Licensing 

Lego Systems unveils DC Super Hero Girls franchise collection

Lego Systems, Inc., in association with Warner Bros. Consumer Products and DC Entertainment has unveiled its complete collection of building sets inspired by the popular DC Super Hero Girls franchise at this week’s North American International Toy Fair. DC Super Hero Girls provides children with a relatable world filled with aspirational characters, immersive stories and action-packed missions that inspire girls aged 7-10 to be smart, courageous and empowered to an everyday Super Hero. Featuring a powerful and diverse roster of renowned female DC super heroes and super-villains, Lego DC Super Hero Girls building sets call…

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Toy Licensing Toys & Games 

LEGO Partners with WBCP and DC Ent launches new collection at Toy Fair

LEGO Systems, Inc., in partnership with Warner Bros. Consumer Products and DC Entertainment, unveils its complete collection of building sets inspired by the popular DC Super Hero Girls franchise at this week’s North American International Toy Fair. Featuring a powerful and diverse roster of renowned female DC Super Heroes and Super-Villains. “We are really thrilled to bring to life the combination of teamwork, fun and action-packed missions found in this DC Super Hero Girls universe on our LEGO minidoll platform,” said Jill Wilfert, vice president licensing and entertainment for the LEGO Group. “The…

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