Corporate Brand 

Disney+ set to launch in US market on November 12

Reading Time: 2 minutes Post Views: 2,237 The Walt Disney Company presented an extensive overview of its comprehensive direct-to-consumer strategy, including presentations on Hulu, Hotstar, ESPN+, and the upcoming Disney+ service at its highly-anticipated Investor Day, which took place on the Company’s studio lot. “Disney+ marks a bold step forward in an exciting new era for our company – one in which consumers will have a direct connection to the incredible array of creative content that is The Walt Disney Company’s hallmark. We are confident that the combination of our unrivaled storytelling, beloved brands,…

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Brand Licensing Character Licensing 

Reliance Retail inks licensing agreement with Disney

Reading Time: < 1 minute Post Views: 3,178 Reliance Retail has entered into a licensing deal with the Walt Disney Company, according to a report in Economic Times. As per the association, Reliance will retail Disney products featuring the brand’s popular characters under its private label. The new licensing agreement was done in a bid to expand its offerings in the children’s section of the market. “This is a long-term partnership and Reliance wants to garner a larger share in children’s products, even in smaller towns,” a source told ET Bureau. As per the report,…

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Apparel Licensing Character Licensing 

Walt Disney collaborates with Lacoste for ‘Mickey Mouse’ apparel collection

Reading Time: < 1 minute Post Views: 2,252 The Walt Disney Co. has inked a deal with lifestyle brand Lacoste for a new collection of apparel and accessories to celebrate Mickey Mouse’s 90th anniversary and Lacoste’s 85th year. The new collection features both Mickey and Minnie Mouse across about 30 pieces including sneakers, leather goods, polos, tees, sweatshirts and accessories for kids and adults. The new Mickey and Minnie range is set to debut at Lacoste stores on November 1 in the U.S, and the worldwide rollout date has been scheduled to November 14. Meanwhile,…

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Corporate Brand 

Disney and Fox Shareholders approve merger, likely to be completed in first half of 2019

Reading Time: 2 minutes Post Views: 2,353 Shareholders of 21st Century Fox and Disney have approved Disney’s $71.3 billion buyout of Fox’s assets. Shareholders gathered on July 27 at the New York Hilton for separate meetings to vote on the historic transaction that the companies announced in December. Gerson Zweifach, general counsel of 21st Century Fox, told Fox shareholders the merger is expected to be completed in the first half of 2019. Disney said 99% of shareholders approved the company’s acquisition of Fox assets, a historic tie-up that will alter the Hollywood landscape. The…

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TV & Films 

Wreck-It Ralph 2 new trailer unites Disney’s princesses! Here’s how

Reading Time: < 1 minute Post Views: 1,909 Disney is breaking down barricades with the launch of the second ‘Wreck It Ralph 2’ trailer. On June 3, the official Walt Disney Twitter account wrote, “the trailer for Ralph Breaks the Internet: Wreck-It Ralph 2 would drop the next day, alongside the promise that it will “wreck your feeds”. A new trailer for #RalphBreakstheInternet will wreck your feeds tomorrow. 👊💥 pic.twitter.com/F2CNVWJ25g — Disney (@Disney) June 3, 2018 Check out the trailer here: From the trailer, it seems that this is a merchandiser’s dream, as the worlds…

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Character Licensing Collaborations Retail 

Its official! Melbourne’s Etihad Stadium renamed as Marvel Stadium

Reading Time: 2 minutes Post Views: 2,764 In what could be termed as a great news for superhero fans, Etihad Stadium in Melbourne (Australia) has officially rebranded as ‘Marvel Stadium’ following an eight-year deal between Melbourne Stadiums Limited and Disney. The official rebrand will come September 1, along with a Marvel retail store and other activations at the AFL home. The deal comes after last month’s announcement that the Victorian government will invest $225m into the stadium and Docklands precinct around it. “Marvel is a powerhouse in the entertainment industry and one of the…

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Accessories Licensing Fashion & Accessories Fashion Licensing 

Cinderella’s glass slippers getting a practical re-imagining, courtesy Toms

Reading Time: 2 minutes Post Views: 2,656 Toms, the California-based company dug deep into the storied Walt Disney archives to create a 30-piece capsule of women and kids. The collection features, which Toms says is “for those who break glass ceilings in glass slippers” features Cinderella, Sleeping Beauty, and Snow White. All of the Toms x Disney products will come in specially designed packaging. The prices for these products range from USD 64.95 – USD 75 for women’s footwear, USD 49 – USD 59 for kids’ footwear, USD 170 – USD 190 for women’s…

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Big Move Corporate Brand 

Walt Disney Co. sees revenue climb to record high in Q4 FY16

Reading Time: 2 minutes Post Views: 3,003 The Walt Disney Co. (NYSE: DIS) reported fiscal fourth-quarter financial results after markets closed on Thursday. Unfortunately, the report this quarter did not live up to expectations and there has been a noticeable lag in the House of Mouse after having such a strong year in 2015. Part of this has been due to cord cutting trends hurting Disney’s Media Networks, but perhaps the biggest drop was seen in Studio Entertainment. The company had $1.10 in earnings per share (EPS) and $13.14 billion in revenue. There were…

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