Brand Licensing 

eOne unveils new licensees and partnerships that would fuel growth of PJ Masks in the UK

Reading Time: 3 minutes Post Views: 5,384 Entertainment One (eOne) has unveiled the new licensees and promotional partnerships that will fuel growth and brand awareness for its pre-school superhero property PJ Masks in the UK. The licensor will expand the footprint of PJ Masks in the UK when it welcomes five new partners to the UK consumer products programme taking the total number of licensees to 34. New partners that would launch products from spring 2018 include HTI for diecast, novelty and role play toys, Kinnerton for confectionery, Greencore for celebration cakes, VMC for…

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Hong Kong-based VTech expands children’s wearable line

Reading Time: < 1 minute Post Views: 3,467 After a 12 per cent increase in group revenue to a record US$2.1 million for the year ended March 31, 2017, Hong Kong-based VTech has expanded its Kidizoom children’s wearable line with two new camera-equipped devices—the Kidizoom Action Cam 180 and Kidizoom Smartwatch DX2. Selling for US$49.99, the Action Cam 180 features a 180-degree rotatable camera that lets kids take pictures and selfies from all angles also includes slow- and fast-motion shooting streaming movie Get Out online It also comes with the same accessories of the original Kidizoom Action…

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