Collaborations Sports 

KL Rahul joins Virat Kohli, signs three-year contract with Puma

Reading Time: 2 minutes Post Views: 5,879 Joining Indian Captain Virat Kohli, Global sportswear brand PUMA has roped in Indian cricketer KL Rahul as brand ambassador. PUMA announced a three-year association with the cricketer which will see him feature in exciting brand campaigns and promote the latest product lines across performance and sporty style categories The association has been facilitated by Cornerstone Sport, which exclusively represents KL Rahul and Indian Skipper Virat Kohli including many others. With this partnership, Rahul joins the league of many sports athletes and superstars including Virat Kohli, strengthening the…

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Brand Licensing Celebrity Licensing 

Virat Kohli signs Rs. 100-crore licensing deal with sports lifestyle brand Puma

Reading Time: 2 minutes Post Views: 5,889 Following Sachin Tendulkar and M S Dhoni who had signed contracts with sports and talent management agencies, Indian cricket captain Virat Kohli has gone ahead and signed a Rs 110-crore endorsement eight-year long licensing deal with sports lifestyle brand Puma. Kohli will work with the German outfit to launch a signature line of sports lifestyle products with a special logo and brand identity.  A major part of the licensing deal estimated between Rs 12 to 14 crore annually is locked up in fixed payout. The signing up with…

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