Corporate Brand TV & Films 

Wildbrain appointed exclusive global manager of ‘Lottie Dottie Chicken’ on YouTube

Reading Time: 2 minutes Post Views: 2,180 WildBrain has been appointed by Bromelia to manage the brand’s popular English-language YouTube channels and to launch season one of the new Lottie Dottie Chicken YouTube miniseries in the US and UK, with a focus on increasing visibility for the brand among English-speaking audiences. “Lottie Dottie Chicken is a Brazilian success story, and we’re delighted to help drive its future growth with English-speaking audiences,” said Michael Carroll, Business Development Manager, WildBrain. “WildBrain has proven experience managing and growing English YouTube channels on behalf of international brands, and…

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Brand & Lifestyle Fashion & Accessories Retail Licensing 

Aditya Birla Fashion brings American Eagle apparel line to India

Reading Time: 2 minutes Post Views: 2,745 Aditya Birla Fashion and Retail is getting denim wear American Eagle to India, according to a report in Business Line. With competitors such as Levis, Wrangler, and Pepe, Birla Fashion expects the brand to be among the top three in this market in 5-7 years. American Eagle is a USD 3.8-billion affordable premium denim and casual wear retailer from the US. The brand will add great value to the company’s international portfolio and strengthen the position in the youth centric lifestyle space, giving discerning customers a true…

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Brand Licensing Merchandise Licensing 

Global licensing industry increases to $271.6 Billion in 2017: Report

Reading Time: < 1 minute Post Views: 4,509 The retail and related revenue generated globally by the trademark licensing business increased to USD 271.6 Billion in 2017, according to the Annual Global Licensing Industry Survey by the International Licensing Industry Merchandisers’ Association (LIMA). According to the report, the licensing industry increased by 3.3 per cent as compared to previous year to USD 262.7 Billion. Royalty revenue from sales of licensed merchandise and services grew to 2.6 percent to USD14.5 billion. Character and Entertainment, being the top licensing type, garnered 44.7% share of the market, accounting…

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Sports Licensing 

US abolishes federal ban on sports betting: Is ‘acche din’ on the cards for India?

Reading Time: 2 minutes Post Views: 2,084 In what could be termed as a major announcement for sports fans, the US Supreme Court in a majority verdict in Murphy (Governor of New Jersey) versus National Collegiate Athletic Association abolished the Professional and Amateur Sports Protection Act, 1992 (PASPA) on May 14. PASPA was a federal legislation that prevented states from promoting, operating, licensing and authorizing sports betting. Under the above-mentioned law, all but four US states were barred from permitting sports betting. The Supreme Court, on the basis of the violation of ‘anti-commandeering’ principle,…

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