Merchandise Licensing 

Kellogg’s can let you have breakfast with Blue. Here’s how

Reading Time: < 1 minute Post Views: 2,037 Universal has partnered with Kellogg’s for limited-edition Kellogg’s Frosted Flakes and Keebler Fudge Stripes with exclusive packaging and content from Jurassic World: Fallen Kingdom. The limited-edition boxes feature audio and visual elements, including more than five minutes of behind-the-scenes footage from Jurassic World: Fallen Kingdom. Other select Kellogg’s and Keebler packages at retailers in the U.S. will feature a unique Shazam code that will unlock various interactive games and content for those who cannot get their hands on the limited-edition boxes. Kellogg has produced only 200 boxes,…

Read More
Apparel Licensing Collaborations 

Universal, Gen Art join hands to design new capsule collection for Jurassic Park

Reading Time: 2 minutes Post Views: 3,579 To celebrate the 25th anniversary of the iconic film Jurassic Park, Universal Brand Development have partnered with Gen Art to design a new capsule collection. To mark the occasion, Gen Art and clothing label Faircloth & Supply have created a range that includes relaxed womenswear, menswear and unisex silhouette separates in a host of Jurassic Park-inspired colors. “Twenty-five years ago, Jurassic Park captivated audiences worldwide, and fans today continue to celebrate the film’s legacy,” said Stephanie Kraus, senior vice president worldwide, product design and development, consumer products,…

Read More
Character Promotional Licensing 

After Pokemon GO, experience world of dinosaurs with ‘Jurassic World Alive’

Reading Time: 2 minutes Post Views: 7,595 Get ready to witness the scary world of dinosaurs alive! Universal has partnered up with mobile game developer Ludia again to launch a new mobile game. As a part of the promotion scheme, the move was taken ahead of the upcoming film ‘Jurassic World: Fallen Kingdom’. Using location-based technology and augmented reality, the new game “Jurassic World Alive” will bring the dinosaur adventure to life in a new platform. Users can collect dinosaur species as they explore neighborhoods and cities around the world and experience in-game incubators.…

Read More
Entertainment Licensing 

Universal taps Black White Orange Brands as licensing and merchandising licensee in India

Reading Time: 2 minutes Post Views: 4,450 Encouraged by the success of its franchises like Fast & Furious, Despicable Me, and Minions at the box office in India, Universal studio is now wanting to increase its revenue share in the licensed merchandising market, a category led by rival Walt Disney. The named studio has consolidated the licensing and merchandising rights of DreamWorks Animation which it acquired last year with Mumbai-based brand licensing startup Black White Orange Brands. Universal had initially entered the Indian market last year when it signed Black White Orange as its licensing partner for India and…

Read More
%d bloggers like this: