Merchandise Licensing 

Lego launches their largest ‘Jurassic World’ collection in India

Reading Time: 2 minutes Post Views: 3,198 In what could be termed as good news, the Lego Group and the Universal Brand Development (UBC) launched their largest ‘Jurassic World’ collection in India. The collection offers an expanded line of construction sets, new animated content and a lifestyle collection. The line offers 13 construction sets that span every LEGO age category, as well as two all-new, animated videos, and an assortment of soft toys and collectibles to reach audiences beyond the traditional toy section. Also, a part of the collection includes mini figurines, soft line,…

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Character & Entertainment Music Licensing 

National Symphony Orchestra to perform Jurassic World in Concert

Reading Time: 2 minutes Post Views: 3,989 Universal Brand Development have teamed up with Film Concerts Live! to develop “Jurassic World in Concert”, featuring the National Symphony Orchestra (NSO), led by guest conductor Emil de Cou. The opening night of the concert will take place on May 30 at the Kennedy Center in Washington D.C. The new concert experience will see the National Symphony Orchestra perform the complete Jurassic World score live while Colin Trevorrow’s hugely successful 2015 movie is projected onto a screen. Jurassic World in Concert is a follow-up to the currently touring…

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Character Licensing 

Felix the Cat continues to attract high-end fashion collaborations

Reading Time: < 1 minute Post Views: 4,498 With the latest visual that shows the character feature in a new capsule collection from Italian designer Alessandro Enriquez, Felix the Cat is continuing to attract high-end fashion collaborations. The partnership with Universal Brand Development will preview at the 93rd edition of Pitti Uomo, the international event for men’s fashion and lifestyle projects. Felix the Cat is re-imagined, thanks to Alessandro’s ironic and Italian signature throughout different apparel items, such as sweatshirts, t-shirts, knitwear and shirts, to create an ‘irreverent and joyful’ capsule collection. Items will be…

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Movie Licensing 

Universal Brand Development floats contest with Tongal

Reading Time: < 1 minute Post Views: 5,391 In order to celebrate the 25th anniversary of Jurassic Park’s theatrical release as well as the upcoming release of Jurassic World: Fallen Kingdom, Universal Brand Development and creative network Tongal have come together to launch a user-generated content contest. To promote the contest, a video was released that uses fan-generated content with special guests Chris Pratt and Bryce Dallas Howard. The contest invites fans from across the globe to submit videos where they either relive or recreate their favourite moments from the Jurassic Park film. Fans who choose to relive their favorite…

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Merchandise Licensing 

Universal Brand Development taps shoe brand AKid

Reading Time: < 1 minute Post Views: 3,908   Inspired by the return of the Minions in  Illumination’s Despicable Me 3, Universal Brand Development has tapped children’s shoe brand AKid for a new footwear range. The collection was unfolded at a star-studded launch party in Los Angeles last week. “As the mom of two young children, I know first-hand the impact the Despicable Me films have on children and adults alike,” said Ashleigh Dempster, co-founder, AKid. “It’s one of our favorite family movies, so I jumped at the opportunity to create something in collaboration with Illumination’s Despicable Me 3. The…

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Brand Licensing 

Universal Brand Development appoints five veterans to manage its consumer products in EMEA countries

Reading Time: 2 minutes Post Views: 3,620 As the company grows its consumer products business and expands the studio’s global franchises including Jurassic World, The Secret Life of Pets and Despicable Me, Universal Brand Development continues to make big moves. The company has recently appointed five country directors to lead its consumer products business in select territories across Europe, the Middle East and Africa (EMEA). While Kathrin Brandhorst was named country director for Germany, Switzerland and Austria, Virginie Kleinclaus will take on the role of country director for France. Karen Argos will serve as the country director in…

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