Brand Licensing Food Licensing 

ASEMBL LINES UP FIRST EVER LICENSED BRAND EXTENSION FOR WEIS ICE-CREAM

Reading Time: 2 minutes Post Views: 554 Unilever Australia’s brand extension agency, Asembl has lined up the first ever licensed brand extension partnership for much-loved Weis brand – taking the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle with Bounce Foods. ASEMBL LINES UP FIRST EVER LICENSED BRAND EXTENSION FOR WEIS ICE-CREAM Weis’ exciting and delicious partnership with one of Australia’s leading healthy snacking brands, Bounce Foods,  rings in a new approach to snacking with four fruit and cream flavour-filled tasty…

Read More
Chupa Chups Lolipop Brand Licensing Food Licensing 

UNILEVER LAUNCHES THE FIRST LOLLIPOP ON ICE WITH CHUPA CHUPS

Reading Time: < 1 minutes Post Views: 1,795 UNILEVER LAUNCHES THE FIRST LOLLIPOP ON ICE WITH CHUPA CHUPS UNILEVER, the leading food company known to create great new products that consumers love, has launched a new Chupa Chups ice cream nationwide in Italy this May. The range of cute mini ice creams is not only inspired by three of the brand’s most popular flavours – lemon, strawberry and cola – for the first time they also recreate the actual shape and size of the Chupa Chups XXL lollipops. The surprising format and the delicious taste…

Read More
Brand & Lifestyle Corporate Brand Food & Drink 

Unilever announces leadership changes

Reading Time: < 1 minutes Post Views: 2,294 Unilever announced changes to its leadership and organisation as it continues its transformation into a faster, leaner and more agile company. The changes build on our creation of three global Divisions last year – Beauty & Personal Care, Foods & Refreshment, and Home Care – and are designed to further strengthen the execution of our strategy in our markets. Nitin Paranjpe, President, Foods & Refreshment, has been appointed to the new role of Chief Operating Officer. Nitin will be responsible for all of Unilever’s go-to-market organisations, driving…

Read More
Know-How 

Freaky Friday: Flashback 2017

Reading Time: 12 minutes Post Views: 3,479 Last year, we had published as many as 48 stories (four Fridays a month) in our Freaky Friday column. While most of them were well received, we found out that were at least 20 stories that were praised. Among these, we have short listed 6 best stories that appeared in our columns. They are:   1) New wave in theme birthday celebrations Do you like organizing theme parties? But you are handicapped as you do not have the expertise though you have the resources. In comparison, let’s go back…

Read More
Brand Licensing Know-How 

Freaky Friday: 7 companies that control almost every single beauty product

Reading Time: 4 minutes Post Views: 4,726 Whenever, we go into a shop to buy a certain brand of a beauty product, never do we give a thought as to how many companies sell such branded products. And after due research, we could find out that 182 beauty companies fall under the massive umbrellas of seven huge manufacturers of beauty products. These seven mega-companies are Estée Lauder Companies, L’Oréal, Unilever, Procter and Gamble, Shiseido, Johnson and Johnson and Coty. Taken together they employ thousands of people around the world and make billions of dollars in…

Read More
%d bloggers like this: