Brand & Lifestyle Corporate Brand Food & Drink 

Unilever announces leadership changes

Unilever announced changes to its leadership and organisation as it continues its transformation into a faster, leaner and more agile company. The changes build on our creation of three global Divisions last year – Beauty & Personal Care, Foods & Refreshment, and Home Care – and are designed to further strengthen the execution of our strategy in our markets. Nitin Paranjpe, President, Foods & Refreshment, has been appointed to the new role of Chief Operating Officer. Nitin will be responsible for all of Unilever’s go-to-market organisations, driving and co-ordinating in-year…

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Know-How 

Freaky Friday: Flashback 2017

Last year, we had published as many as 48 stories (four Fridays a month) in our Freaky Friday column. While most of them were well received, we found out that were at least 20 stories that were praised. Among these, we have short listed 6 best stories that appeared in our columns. They are:   1) New wave in theme birthday celebrations Do you like organizing theme parties? But you are handicapped as you do not have the expertise though you have the resources. In comparison, let’s go back in time when…

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Brand Licensing Know-How 

Freaky Friday: 7 companies that control almost every single beauty product

Whenever, we go into a shop to buy a certain brand of a beauty product, never do we give a thought as to how many companies sell such branded products. And after due research, we could find out that 182 beauty companies fall under the massive umbrellas of seven huge manufacturers of beauty products. These seven mega-companies are Estée Lauder Companies, L’Oréal, Unilever, Procter and Gamble, Shiseido, Johnson and Johnson and Coty. Taken together they employ thousands of people around the world and make billions of dollars in revenue every year.…

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