UFC Brand Licensing Collaborations 


Technology start-up Fabacus today announced it has partnered with UFC, the world’s premier mixed martial arts organization, to launch a global consumer rewards programme for fans purchasing UFC licensed products. FABACUS LAUNCHES UFC GLOBAL FAN REWARDS PROGRAMME WITH LICENSEES In a deal brokered by IMG, the Fabacus platform – which connects global brand owners with their consumers – will supply the technology to enable fans worldwide to redeem an array of exclusive UFC experiences, rewards, and VIP content. Fabacus will provide capacity for UFC to potentially engage on a one-to-one…

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Jewellery licensing 

UFC partners with Bixler to launch new athlete-inspired jewelry collection

UFC, the world’s premier mixed martial arts organization, announced a new multi-year licensing agreement with Bixler, North America’s First Jeweler. The partnership, negotiated by IMG, grants Bixler the rights to manufacture and distribute UFC and MMA athlete-inspired jewelry in the United States and Canada, as well as globally via its online portal. “As America’s First Jeweler with more than 230 years of experience providing customers with exquisite fine jewelry collections, it is a privilege to partner with a brand of Bixler’s caliber to offer exceptional UFC merchandise,” UFC Senior Vice…

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Sports Licensing 

UFC partners with Bas Rutten to launch body action system

UFC, the world’s premier mixed martial arts organization announced a new multi-year licensing agreement with UFC Hall of Famer Bas Rutten to launch the ‘Body Action System’. The agreement, negotiated by IMG, allows Rutten, a former UFC heavyweight champion and three-time King of Pancrase, to produce a UFC branded edition of his patented MMA training device to sell online and at select retailers globally. Developed by Rutten to maximize and revolutionize martial arts training, the Body Action System has a patented design that incorporates a head pad for strikes, hooks,…

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Brand Licensing 

UFC in a multi-year licensing agreement with OPRO

UFC, the world’s premier mixed martial arts organization has entered into a new multi-year global licensing agreement with OPRO®, the world’s largest manufacturer of mouth guards. The partnership, which begins in 2018 grants the oral protection company the rights to produce UFC branded mouth guards and provide bespoke guards to UFC athletes. “OPRO has been a world-renowned manufacturer of mouth guards for more than 20 years and we are thrilled to launch this new global partnership,” said UFC Senior Vice President of Global Consumer Products Tracey Bleczinski. “As an industry…

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Institutional Licensing 

UFC in a multi-year partnership with Legends Hospitality

UFC has entered into a multi-year partnership with Legends Hospitality, LLC where the world-class fan service provider will serve as the premier mixed martial arts organization’s first-ever Official Global Event Retail Partner. The partnership will have Legends managing UFC retail shops at all events and fan experiences, both domestic and international. “We are thrilled to partner with Legends Hospitality,” commented UFC COO Ike Lawrence Epstein. “As one of the most prominent and well-respected sports and entertainment brands in the marketplace today, we’re confident that Legends will utilize their fan-centric approach and…

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Food Licensing 

UFC names Performance Inspired as its official sports supplement

Mixed martial arts sports league UFC has named Performance Inspired, the sports nutrition brand as its official sports supplement. Performance Inspired co-founded by actor Mark Wahlberg, is known for its sports nutrition products including supplement powders and bars. These will be available at the UFC Performance Institute in Las Vegas, Nev. at a Performance Inspired Fueling Station for use by UFC athletes. “The UFC has the most comprehensive anti-doping program in sports, and we just opened a state-of-the-art performance institute at our new offices, so the health and performance of…

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