Brand Licensing 

Jawa bikes to return to India, courtesy Anand Mahindra

Reading Time: < 1 minute Post Views: 3,078 Anand Mahindra has confirmed the return of Jawa bikes to India via microblogging site Twitter. Anand Mahindra has tweeted about the ‘imminent resurrection’ of the Jawa Motorcycles in the Indian market. Although the image used for the tweet is of a 2002 Yamaha YZF-R1. However, with the latest tweet, Mahindra hinted that the bikes will be introduced in India in the near future. We all know about the advice to ‘Dance in the rain..’ But with Jawa’s imminent resurrection you can’t blame me for pushing this avatar…

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Celebrity Licensing Merchandise Licensing 

Wunderbar Films ties up with Cover It Up for Kaala’s merchandise

Reading Time: 2 minutes Post Views: 3,446 As the Rajinikanth fever grips nation, Wunderbar Films, has officially tied up with the creative design company Cover It Up, to make Kaala’s merchandise. The Chennai based company have created a wide range of products, including posters, T shirts, mugs, laptop sleeves among others. In line with the film’s promos the designs have shades of grey, red, and black. Cover It Up, was also the official merchandise partner for the previous Ranjith-Rajinikanth collaboration Kabali. “The online sale started two weeks back and has been receiving a wonderful…

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Celebrity Licensing 

Rajinikanth fever begins! Twitter launches first-ever emoji for ‘Kaala’

Reading Time: 2 minutes Post Views: 2,229 In what could be a termed as good news for the superstar fans, Twitter launched a special emoji for actor and politician Rajinikanth’s upcoming film “Kaala”. An innovative marketing collaboration between Wunderbar Films, the emoji aims to delight Rajinikanth’s fans on Twitter by adding colour to the conversations and helping them connect to his character instantly. The emoji appears next to the hashtag in the tweet and is inspired by Rajinikanth’s character from Kaala. The emoji will be active till June 10. Sharing a glimpse, Twitter India…

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Corporate Brand 

Starbucks opens three new stores in Kolkata and Twiteratti can’t keep calm!

Reading Time: 2 minutes Post Views: 4,409 Tata Starbucks Private Limited, which is a 50:50 joint partnership between Starbucks Coffee Company and Tata Global Beverages Limited, open its doors in the city of joy – Kolkata. The American coffee brand is making its debut with three outlets – Part Mansions, Acropolis Mall and South City Mall. Giving a sneak-peek into the first ever store in Kolkata, the official Twitter handle of the coffee maker shared a video and wrote, “Here we Go”. Here we go! 🤩#StarbucksInKolkata #JoinTheConversation #March21 pic.twitter.com/ezALgMm4Id — Starbucks India (@StarbucksIndia) March…

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TV Series Licensing 

ProSiebenSat.1 Licensing adds internationally successful licensed show Maggie & Bianca Fashion Friends

Reading Time: 2 minutes Post Views: 5,651 ProSiebenSat.1 Licensing has added another internationally successful licensed show namely Rainbow’s new series “Maggie & Bianca Fashion Friends” for the core target group of children between 8 to 12. Maggie & Bianca Fashion Friends is the new live action dramedy that tells the story of two teenagers who share a passion for fashion and music. Maggie is an ordinary American girl who dreams of becoming the world’s greatest fashion designer. She gets her chance on her 16th birthday, when she becomes the youngest contestant ever to win…

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